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Season’s Greetings, and New Year’s Opportunities To You

By Eric On January 1, 2020 · Add Comment
Hello out there, this is Pamela. Below I’m going to tell you about a special offer for me to promote your book or business on my podcast. You can skip to it by scrolling down. But first, an update. I’ve been on something of a blogging hiatus as my personal life intruded these last few [...]
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Month 1 Report: My Move Into Kindle Unlimited

By Eric On August 2, 2019 · 3 Comments
I’ll keep this short and simple. I moved my fiction (6 box sets, 15 novels, 1 novella, 1 short story) from broad distribution into Kindle Unlimited, one month ago. How is it going? Well, things are less complicated. And, as expected, sales fell through the flippin floor. Page reads are slowing coming up to a [...]
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Crying Uncle (and I do mean crying)

By Eric On June 13, 2019 · 3 Comments
Hey y’all! I have good news/bad news to impart today from Snowheresville (where we just had a June snowstorm—what a crazy weather year!). Let’s get the bad news over first. For those of you that are devotees of ebook vendors other than Amazon Kindle, I am sorry to announce that financial pressures are making it [...]
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Conversion Catastrophe: When ads don’t result in buys from clicks, what do you do?

By Eric On May 1, 2019 · 4 Comments
When you run ads on BookBub, Amazon, and Facebook, you aren’t paying for people to buy your book. You’re paying for them to click an ad link (CPC) or to be served an impression (CPM). As the old saying goes, you can lead a horse to water, but you can’t make him drink.” Only you [...]
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Five Steps to Bestseller Book Blurbs

By Eric On March 7, 2019 · 2 Comments
Why do readers pick up a particular book? The overwhelming majority do it because someone recommends it to them. The closer that relationship, the better. So if I recommend a book to my Mom, she reads it, especially if Oprah recommended it, too, because, hey, Oprah is almost like family. The next most common reason [...]
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Part Three: So you want to be a USA Today bestseller?

By Eric On March 1, 2019 · Add Comment
If you didn’t catch the first installment of this series, pop over to last week’s post. And you’ll want the second installment as well. Step Five: Promote and Advertise Up To and Through Launch In order to have a shot at making the list, you’re going to need more than 10,000 sales that count within [...]
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Part Two: So you want to be a USA Today bestseller?

By Eric On February 22, 2019 · 1 Comment
If you didn’t catch the first installment of this series, pop over to last week’s post. Step Two: Find Partners (continued) Part B: Sponsors or Beneficiaries Maybe there is an angel investor out there who wants to partner with you financially on the book. Probably not. You’re more likely to find a charitable beneficiary who [...]
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So you want to be a USA Today bestseller?

By Pamela On February 15, 2019 · 5 Comments
Hey, friends. I have heard from many of you that you are *quite eager* to hear how I became a USA Today bestseller, as an indie author. The process, while expensive and not guaranteed, is not complex, and I’ll lay it out for you here, step by step. Step One: Prepare to Invest As with any bestseller [...]
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We’ve Got Your 2019 Writing Retreat!

By Eric On February 6, 2019 · 4 Comments
I am hosting four—count ’em, four—retreats this year, and I’m offering a 10% discount for our SkipJack subscribers! Three of the retreats are for writers, and the other is for readers (and that one is free). And what are writers anyway but readers armed with fast fingers or a thick number two pencil? First, who am I [...]
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What I learned by sending a Re-engagement Email

By Bobbye On January 14, 2019 · Add Comment
Bring on the confetti, the champagne, and some of those li’l smokies in the crock pot because we’re celebrating at SkipJack Publishing. Congratulations to award-winning, best-selling author, PamelaFagan Hutchins for making it to USA Today Best Sellers List! Pamela is constantly raising the bar and scaling new heights and we couldn’t be prouder of all [...]
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