Category: Promotion

5 Pro Tips For Online Book Promotion: September 2021

Pro Tip One: Mailing Lists: Resend to All Rather Than Unopened You’ve heard by now that Apple no longer allows tracking of email opens for their iOS 15 email users who opt into their email privacy, right? This will essentially kill open tracking, although click tracking will still work. Essentially, all received email for Apple […]

Election Doldrums and One Cool New Amazon Feature

This year in the book industry, sales lulled—as they do historically—in September. The change came with worsening sales in October instead of the anticipated rebound, and things are only now starting to improve, although far worse than pre-August levels, according to the authors and publishers with whom I regularly interact (it’s a pretty deep and […]

Findaway Voices versus ACX: What’s Working and What’s Not

After a year with Findaway Voices and seven with ACX, I finally feel able to give a status update and my recommendations. Findaway Voices (FV) is a great alternative (or companion) to use with ACX. For a new author, I would recommend going with FV at the get-go, if you can afford it. Which is […]

SkipJack Publishing Welcomes Author Gay Yellen

We couldn’t be more excited to announce that Gay Yellen has moved her exciting, award-winning romantic mystery/suspense novels over to SkipJack Publishing. Please join us in welcoming Gay! Gay has been sneezed on by an elephant, held at gunpoint and survived a killer California earthquake, which may explain her penchant for writing cliffhangers. She began […]

5 ProTips For 2020 Online Book Advertising (plus 5 more because I couldn’t help myself)

Each of these could be a blog post (or  book chapter) on their own, but in the interest of hitting the intersection between quantity and quality, here’s 5 ProTips I’ve garnered through my three BookBub runs in 2020 to-date, including paid rankings of Top 30 for three separate books. BookBub Ads (4 Tips in 1!) […]

Author Game Changer: Figuring Out How Much to Spend on Ads (Taking Charge of Your Author Career)

Last month I promised to break down my “Six-month Report: What’s Working in Kindle Unlimited” post into digestible chunks, for those that want to emulate some of the changes I’ve made on my way back to six-figure income. (If you’re the kind that likes a more hands-on approach, I have one spot at my Indie […]