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Election Doldrums and One Cool New Amazon Feature

By Eric On November 10, 2020 · Add Comment
This year in the book industry, sales lulled—as they do historically—in September. The change came with worsening sales in October instead of the anticipated rebound, and things are only now starting to improve, although far worse than pre-August levels, according to the authors and publishers with whom I regularly interact (it’s a pretty deep and [...]
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Findaway Voices versus ACX: What’s Working and What’s Not

By Eric On August 10, 2020 · 2 Comments
After a year with Findaway Voices and seven with ACX, I finally feel able to give a status update and my recommendations. Findaway Voices (FV) is a great alternative (or companion) to use with ACX. For a new author, I would recommend going with FV at the get-go, if you can afford it. Which is [...]
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SkipJack Publishing Welcomes Author Gay Yellen

By Eric On July 6, 2020 · 4 Comments
We couldn’t be more excited to announce that Gay Yellen has moved her exciting, award-winning romantic mystery/suspense novels over to SkipJack Publishing. Please join us in welcoming Gay! Gay has been sneezed on by an elephant, held at gunpoint and survived a killer California earthquake, which may explain her penchant for writing cliffhangers. She began [...]
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5 ProTips For 2020 Online Book Advertising (plus 5 more because I couldn’t help myself)

By Eric On May 11, 2020 · Add Comment
Each of these could be a blog post (or  book chapter) on their own, but in the interest of hitting the intersection between quantity and quality, here’s 5 ProTips I’ve garnered through my three BookBub runs in 2020 to-date, including paid rankings of Top 30 for three separate books. BookBub Ads (4 Tips in 1!) [...]
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Indie Author Survival Guilt

By Eric On April 23, 2020 · 2 Comments
As an indie author, I live and breathe numbers. Did I sell enough books yesterday to support my Facebook ads habit? Do my Kindle Unlimited page reads suggest my AMS ads are working, or shall I consult the Magic 8-Ball for answers? Can I afford to stay in the game, or did my latest promotion [...]
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Author Game Changer: Figuring Out How Much to Spend on Ads (Part 1 of Taking Charge of Your Author Career Series)

By Eric On February 25, 2020 · Add Comment
Last month I promised to break down my “Six-month Report: What’s Working in Kindle Unlimited” post into digestible chunks, for those that want to emulate some of the changes I’ve made on my way back to six-figure income. (If you’re the kind that likes a more hands-on approach, I have one spot at my Indie [...]
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Six-month Report: What’s Working in Kindle Unlimited

By Eric On January 31, 2020 · 6 Comments
First thing to tell you guys: I’ll be keeping my novels in Kindle Unlimited for now. That was really up in the air until six weeks ago. Can you see the scratches and bruises I’m carrying from my first six months in Kindle Unlimited? Some of them are from a few customers unhappy I’ve limited [...]
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Season’s Greetings, and New Year’s Opportunities To You

By Eric On January 1, 2020 · Add Comment
Hello out there, this is Pamela. Below I’m going to tell you about a special offer for me to promote your book or business on my podcast. You can skip to it by scrolling down. But first, an update. I’ve been on something of a blogging hiatus as my personal life intruded these last few [...]
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Month 1 Report: My Move Into Kindle Unlimited

By Eric On August 2, 2019 · 3 Comments
I’ll keep this short and simple. I moved my fiction (6 box sets, 15 novels, 1 novella, 1 short story) from broad distribution into Kindle Unlimited, one month ago. How is it going? Well, things are less complicated. And, as expected, sales fell through the flippin floor. Page reads are slowing coming up to a [...]
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Crying Uncle (and I do mean crying)

By Eric On June 13, 2019 · 3 Comments
Hey y’all! I have good news/bad news to impart today from Snowheresville (where we just had a June snowstorm—what a crazy weather year!). Let’s get the bad news over first. For those of you that are devotees of ebook vendors other than Amazon Kindle, I am sorry to announce that financial pressures are making it [...]
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