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Santa wants to bring you Felicity…Seeking Felicity that is!

By Eric On December 18, 2021 · Add Comment
We interrupt this winter to bring you sand, moonlight, and steel pan music, straight from the Caribbean! By now, those of you that celebrate a holiday in December (mine is Christmas) might be ready for a quiet read afterwards…or before…and I’ve got you covered with the long-awaited 4th Katie Connell Caribbean Mystery, SEEKING FELICITY. Originally [...]
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5 Pro Tips For Online Book Promotion: September 2021

By Eric On September 27, 2021 · 4 Comments
Pro Tip One: Mailing Lists: Resend to All Rather Than Unopened You’ve heard by now that Apple no longer allows tracking of email opens for their iOS 15 email users who opt into their email privacy, right? This will essentially kill open tracking, although click tracking will still work. Essentially, all received email for Apple [...]
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What’s Working in 2021 Online Book Ads

By Eric On March 16, 2021 · Add Comment
I’ve had been pleased with some recent experiments and discoveries. A brief mention of a few: Facebook Conversion Campaigns: CAVEAT: with the advent of IOS 14, ads on FB are becoming more expensive! Know your upside revenue so you’ll be sure whether an ad is worth it at what it will cost you.  I’ve been [...]
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Election Doldrums and One Cool New Amazon Feature

By Eric On November 10, 2020 · Add Comment
This year in the book industry, sales lulled—as they do historically—in September. The change came with worsening sales in October instead of the anticipated rebound, and things are only now starting to improve, although far worse than pre-August levels, according to the authors and publishers with whom I regularly interact (it’s a pretty deep and [...]
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Findaway Voices versus ACX: What’s Working and What’s Not

By Eric On August 10, 2020 · 6 Comments
After a year with Findaway Voices and seven with ACX, I finally feel able to give a status update and my recommendations. Findaway Voices (FV) is a great alternative (or companion) to use with ACX. For a new author, I would recommend going with FV at the get-go, if you can afford it. Which is [...]
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SkipJack Publishing Welcomes Author Gay Yellen

By Eric On July 6, 2020 · 4 Comments
We couldn’t be more excited to announce that Gay Yellen has moved her exciting, award-winning romantic mystery/suspense novels over to SkipJack Publishing. Please join us in welcoming Gay! Gay has been sneezed on by an elephant, held at gunpoint and survived a killer California earthquake, which may explain her penchant for writing cliffhangers. She began [...]
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5 ProTips For 2020 Online Book Advertising (plus 5 more because I couldn’t help myself)

By Eric On May 11, 2020 · Add Comment
Each of these could be a blog post (or  book chapter) on their own, but in the interest of hitting the intersection between quantity and quality, here’s 5 ProTips I’ve garnered through my three BookBub runs in 2020 to-date, including paid rankings of Top 30 for three separate books. BookBub Ads (4 Tips in 1!) [...]
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Indie Author Survival Guilt

By Eric On April 23, 2020 · 2 Comments
As an indie author, I live and breathe numbers. Did I sell enough books yesterday to support my Facebook ads habit? Do my Kindle Unlimited page reads suggest my AMS ads are working, or shall I consult the Magic 8-Ball for answers? Can I afford to stay in the game, or did my latest promotion [...]
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Author Game Changer: Figuring Out How Much to Spend on Ads (Taking Charge of Your Author Career)

By Eric On February 25, 2020 · Add Comment
Last month I promised to break down my “Six-month Report: What’s Working in Kindle Unlimited” post into digestible chunks, for those that want to emulate some of the changes I’ve made on my way back to six-figure income. (If you’re the kind that likes a more hands-on approach, I have one spot at my Indie [...]
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Six-month Report: What’s Working in Kindle Unlimited

By Eric On January 31, 2020 · 6 Comments
First thing to tell you guys: I’ll be keeping my novels in Kindle Unlimited for now. That was really up in the air until six weeks ago. Can you see the scratches and bruises I’m carrying from my first six months in Kindle Unlimited? Some of them are from a few customers unhappy I’ve limited [...]
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