Category: Promotion

What I learned by sending a Re-engagement Email

Bring on the confetti, the champagne, and some of those li’l smokies in the crock pot because we’re celebrating at SkipJack Publishing. Congratulations to award-winning, best-selling author, PamelaFagan Hutchins for making it to USA Today Best Sellers List! Pamela is constantly raising the bar and scaling new heights and we couldn’t be prouder of all […]

Author Networking = Publishing Success

Author networking. Besides the emotional support and critiquing support of an introvert/writer network, hobnobbing with your peers is good business. Newsletter swaps. Website and blog fodder (interviews, features, reviews, and the like). Social media shares. Introductions. Co-writing. Support for your favorite charity. And group releases.  This week marks the release of LOVE UNDER FIRE, a […]

Are You Confused by the BookBub Gobbledygook?

Is doesn’t take long in the indie publishing world to discover the significance of BookBub. Back in the good ole days (like 2015), securing a BookBub Feature Deal could potentially send an author with a multi-book series soaring toward 6 figures. But dreams of a life of luxury were quickly dashed when Amazon changed their […]

Rev Up Your Book Release With Coordinated Social Media Promotion

The first time I heard of Thunderclap, I cringed. Sounded like a social disease to me, not social media promotion. But I overcame my initial reaction and checked it out. I am super glad I did. Thunderclap is a service that amplifies a message crafted by you with the power of the “crowd.” Think about […]

Taking a closer look at Ken Oder: What works in indie fiction?

Congratulations to author Ken Oder on the release of his second novel, Old Wounds to the Heart. Not only is it his second novel, but it is the second in his series of Whippoorwill Hollow books. When you take a closer look, it’s clear that Ken’s doing a lot of things right as an indie novelist. Things we […]

Top Five Tips for Authors to Build Opt-in Email List Subscription

Authors, you know you crave them: subscriptions to your opt-in email list. The people who willingly sign up to hear from you, who follow you and your books, who aren’t subject to the vagaries of Amazon, the fortunes of Barnes & Noble, or the flakiness of Google Play. The ones you can send exactly the […]

The Down Low on My Hollywood Pitch Trip: My 5 Rs of Book-to-Screen Pitching

A year ago, I was invited to attend “Adapting to Hollywood,” a conference thrown by Sisters in Crime (primarily the fabulous LA Chapter) and for which I didn’t have to spend one red cent. I still don’t know how I got invited, but I’ll take it. What was obvious from the get-go was that indies like […]

Where Have You Been All My Life: Giving Your Ebooks Away Using BookFunnel

I recently discovered a new-to-me service that allows me to give my ebooks away easily, both to me and the recipient. Gone are the old days of individually emailing files and patiently explaining and re-explaining the different file types and how to transfer them to devices, apps, and elsewhere, only to have the emails bounce […]