Before we dig in, a message from Pamela: Fighting for Anna comes out November 4th, and I need your support. How? People most often buy books based on some kind of recommendation. By Amazon. By word of mouth. By their friends on social media. And often authors’s friends want to help them but don’t know […]
Category: Strategy
SkipJack is Alaska-bound
SkipJack Publishing is off to Alaska this week, where Pamela Fagan Hutchins is one of four anchor presenters at the Alaska Writers Guild Annual Conference in Anchorage. She’ll conduct a half-day workshop on publishing strategy called “Let’s Talk (Publishing) Money” as well as participate in a panel and share knowledge in a “Let’s Talk Readers” breakout session. […]
Drawing In Readers with Rock Star Book Events
Well, I recorded another class from the wilds of Wyoming . . . and here’s the scoop: We’ve all seen the downcast author hiding behind his towering table of unsold books, alone, at one of the big box stores, haven’t we? We veer to avoid him, lest he shatter our vision of a packed house […]
Readers’ Favorite Gold Medalist: R.L. Nolen
Congratulations to SkipJack author Rebecca “R.L.” Nolen for her gold medal in the 2016 Readers’ Favorites for her thriller, Deadly Thyme. We are so proud she’s one of us! To see what she has to say about contests, read her post on taking advantage of these golden opportunities.
Proud to be a member of the Club: Rockin’ Improvements to Review Grabber!!
SEE BELOW VIDEO OF THE ROCKIN’ NEW AND IMPROVED AMC REVIEW GRABBER!!! When I first ran across Author Marketing Club, I resisted. I mean, come on, free stuff is good, but I’m getting nickel-and-dimed all over the place for paid services that will help me sell my books. But Author Marketing Club didn’t promise to […]
How to Sell a Ton of Books in 5 Simple Steps
So you’ve written a book. It’s for sale on Amazon, your own little Field of Dreams. You’ve strong-armed everyone you know, and they’ve all promised to buy it. To read it. To review it. Only they haven’t, and it’s not selling. Meanwhile, your mother’s told everyone and their three-legged dog about her son the author. Her […]
Should you migrate your books from Smashwords to Draft2Digital?
If you’ve read this blog a long time, you know I view aggregation as a necessary evil. I use it to get my books onto Nook pre-order and free. Others prefer it to save the time and labor it takes to manage their literary assets on 6-7 sales sites, although no aggregator eliminates the need (or strategic […]
Coming Soon: Goodreads eBook Giveaways
I’ve long loved print giveaways on Goodreads. Recently, Goodreads announced their upcoming Kindle ebook giveaway program. Authors/publishers will be able to giveaway up to 100 books during the length of the promotion. It is not yet clear whether author/publishers will be able to include a note to the winners. The giveaway can be run for […]
Holy Wear-Me-Out Workshop versus Webcasts
There are some things as an author I always say yes to. Speaking about publishing and promotion to other writers is one of them. But man is it exhausting work! Plus sometimes I’ll randomly start doing or saying something part way through, something unplanned, that later makes me cringed. That’s me in the picture above, […]
Burning Issues . . . ?
As I sit down to write this morning, I realize that having five baby goats born in the last few days on our place—and one motherless—is going to have to take precedence. Life is like that. Burning issues to be addressed, and sometimes they aren’t the ones we’d planned for. What we thought was burning […]