Author: Eric

Cha-Ching: Strategy to Maximize Rankings and Royalties

Recently I had the honor of attending my first Novelists, Inc. conference. It is a “must-attend” annually for me from here out. My head is spinning with ideas and information that will change strategy and tactics for me, in big and small ways. I blogged most recently on the series-promotion strategies I took away from […]

Promoting a Series: What I Learned from David Gaughran

Recently I had the honor of attending my first Novelists, Inc. conference. It is a “must-attend” annually for me from here out. My head is spinning with ideas and information that will change strategy and tactics for me, in big and small ways. One thing I’m wrestling with is the insight David Gaughran shared about […]

Learn how to be a writing, publishing, and marketing rockstar.

Join the SkipJack Online School for courses as inexpensive as the free “5 Simple Tips to Sell a Ton of Books” to $5 individual classes or $50 for the whole writing, publishing, and marketing bundle. Selections below. Taught by the best-selling, Silver Falchion-winning, What Kind of Loser Indie Publishes-writing mystery author, Pamela Fagan Hutchins. Click images […]

What’s in a (character’s) name?

When your imagination first gives birth to a story, the characters are nameless, and choosing names is an important step in fleshing out their identities. The names must fit the personalities. Huck Finn stiffens up if you call him Jackson Remington Pollack, III, and D’Artagnan of The Three Musketeers loses all his steam if you name him Humphrey Clinker. […]

Voice Recording Tips For Drafting Your Book

Update: I have now talked-to-text three novels and one novella while walking, standing, and sitting in an infrared sauna. Multi-tasking rocks! I find the voice recognition feature spotty and the commands don’t always work as intended, but I know I can customize the commands when I have the time, and the time saver is enormously helpful. […]

Ryan Zee BookSweeps Promo: Reporting Results

Last month SkipJack authors Marcy McKay and Pamela Fagan Hutchins participated in a Ryan Zee BookSweeps promotion, to build subscriber lists. The promo cost them $60 each. The goal of the promotion was to obtain quality emails of interested readers opting in to their newsletters. The result? An average of 1800 signups between the two of them!!! […]

Maximizing Author Revenue Stream With International Ebook Subscriber Sites

Unless you’re living under a rock, you are, as an author, familiar with Amazon’s Kindle Unlimited. It’s a monthly subscription service of ebooks. The arrotontent of KU is comprised of the books for which an author opts in and gives Kindle/Amazon exclusive rights to sales of that ebook. Subscribers can choose to read as many of the books within KU as […]

Maximizing Author Revenue With Online Offerings

In the last year, SkipJack has broadened its scope to offer live webinars and online training. It took us about six months to put our first twenty classes together, fitting this new initiative into our normal operations. During that time of “soft launch”—other than investment of sweat equity/time—we’ve managed to break even on the project, leading […]