Author: Eric

Month 1 Report: My Move Into Kindle Unlimited

I’ll keep this short and simple. I moved my fiction (6 box sets, 15 novels, 1 novella, 1 short story) from broad distribution into Kindle Unlimited, one month ago. How is it going? Well, things are less complicated. And, as expected, sales fell through the flippin floor. Page reads are slowing coming up to a […]

Conversion Catastrophe: When ads don’t result in buys from clicks, what do you do?

When you run ads on BookBub, Amazon, and Facebook, you aren’t paying for people to buy your book. You’re paying for them to click an ad link (CPC) or to be served an impression (CPM). As the old saying goes, you can lead a horse to water, but you can’t make him drink.” Only you […]

Five Steps to Bestseller Book Blurbs

Why do readers pick up a particular book? The overwhelming majority do it because someone recommends it to them. The closer that relationship, the better. So if I recommend a book to my Mom, she reads it, especially if Oprah recommended it, too, because, hey, Oprah is almost like family. The next most common reason […]

Part Two: So you want to be a USA Today bestseller?

If you didn’t catch the first installment of this series, pop over to last week’s post. Step Two: Find Partners (continued) Part B: Sponsors or Beneficiaries Maybe there is an angel investor out there who wants to partner with you financially on the book. Probably not. You’re more likely to find a charitable beneficiary who […]

Author Networking = Publishing Success

Author networking. Besides the emotional support and critiquing support of an introvert/writer network, hobnobbing with your peers is good business. Newsletter swaps. Website and blog fodder (interviews, features, reviews, and the like). Social media shares. Introductions. Co-writing. Support for your favorite charity. And group releases.  This week marks the release of LOVE UNDER FIRE, a […]