Tag: marketing

Kobo Writing Life Podcast – Indie Publishing with Pamela Fagan Hutchins

If you follow this blog, you know I’m a big fan of Kobo, for their international presence, their forward-mindedness with indie authors, and the human touch to their service. You can read about those things HERE and HERE. I am also blessed to have spent time with Christine Munroe with Kobo Writing Life. She presented at the […]

Maximizing Author Revenue With Online Offerings

In the last year, SkipJack has broadened its scope to offer live webinars and online training. It took us about six months to put our first twenty classes together, fitting this new initiative into our normal operations. During that time of “soft launch”—other than investment of sweat equity/time—we’ve managed to break even on the project, leading […]

Build Reader Subscriber Lists For Sales Independence

There is no greater marketing advantage than to be able to send welcomed email straight to your readers’ inboxes, any time you want, for any reason you want. Think about it. Amazon doesn’t share with you the emails of its reader-customers that buy your books. Nor do the other sales sites. If they, in their […]

Achieving Indie Book Visibility

Let’s start with the assumption that your goal is to sell books to the general public, if not you can skip this entry. It’s important to understand that there is no one thing that guarantees an avalanche of sales.  It is our belief that it takes simultaneous effort in multiple arenas to get traction and […]