If you follow this blog, you know I’m a big fan of Kobo, for their international presence, their forward-mindedness with indie authors, and the human touch to their service. You can read about those things HERE and HERE. I am also blessed to have spent time with Christine Munroe with Kobo Writing Life. She presented at the […]
Category: Sales
End of Book Excerpts: Yea or Nay?
One piece of advice I’ve always received is to include excerpts from my other books at the end of each of my e-books to make it possible (and easy) for readers who wish to download any of others to do so. This is a post in which I’ll show and tell what I’ve down, explain how it’s worked, and […]
Ryan Zee BookSweeps Promo: Reporting Results
Last month SkipJack authors Marcy McKay and Pamela Fagan Hutchins participated in a Ryan Zee BookSweeps promotion, to build subscriber lists. The promo cost them $60 each. The goal of the promotion was to obtain quality emails of interested readers opting in to their newsletters. The result? An average of 1800 signups between the two of them!!! […]
Maximizing Author Revenue Stream With International Ebook Subscriber Sites
Unless you’re living under a rock, you are, as an author, familiar with Amazon’s Kindle Unlimited. It’s a monthly subscription service of ebooks. The arrotontent of KU is comprised of the books for which an author opts in and gives Kindle/Amazon exclusive rights to sales of that ebook. Subscribers can choose to read as many of the books within KU as […]
Maximizing Author Revenue With Online Offerings
In the last year, SkipJack has broadened its scope to offer live webinars and online training. It took us about six months to put our first twenty classes together, fitting this new initiative into our normal operations. During that time of “soft launch”—other than investment of sweat equity/time—we’ve managed to break even on the project, leading […]
Maximizing Revenue With Ancillary Sales
One way an author or publishing company can further monetize their efforts is no-inventory, create-on-demand, web-based product sales. (To read more about how to further monetize your writing efforts, check out our SkipJack Online School’s Maximizing Author Revenue for only $10) SkipJack embarked on this journey with Galloree. There are many other companies you can check […]
No Nonsense e-Book Strategy: Destress for Success
SkipJack has added No Nonsense e-Book Strategy: Simplifying and Optimizing the Complex to the SkipJack Online School! If you’ve ever asked yourself any of these questions, this is the class for you: Should I have an e-book? Are e-book sales up or down? How do I make one? Do I need a mobi or a pdf […]
What’s Working for 2017 in Online Book Promoters
Happy Thanksgiving from all of us here at SkipJack Publishing! Let me introduce myself. I’m Candi, and I am one of the publishing assistants here at SkipJack. I work specifically with Pamela, and assist her with the majority of her marketing and publicity tasks. She promotes discounted e-books (99 cents) and free e-books. She’s tried […]
Build Reader Subscriber Lists For Sales Independence
There is no greater marketing advantage than to be able to send welcomed email straight to your readers’ inboxes, any time you want, for any reason you want. Think about it. Amazon doesn’t share with you the emails of its reader-customers that buy your books. Nor do the other sales sites. If they, in their […]
Increase Your Author Earnings With Affiliate Links
I’m a big fan of maximizing revenue streams from existing products. With something as labor intensive and expensive as a novel, for instance, it only makes sense, right? So you can sell many different products with one novel. The e-book, paperback, hardback, audiobook, foreign rights, foreign translations, film rights. You can include it in box […]