Congratulations to SkipJack author Ken Oder. His debut legal thriller, The Closing, hit #57 overall on Amazon, and #1 in the legal thriller category. Ken’s next novel, Old Wounds to the Heart, comes out this summer.
Ken achieved his bestseller status with a ten-day promo blitz modeled off SkipJack’s strategy (here) for past bestseller-run-promos that included:
1. OHFB
2. Bookbub
4. Freebooksy
6. Kindle Nation Daily’s ebook of the Day
In order to be selected by Bookbub, which Ken considered the anchor of this promotion, Ken focused for a full year on reviews and contests. He has a 4.7-star rating on Amazon and had over 70 reviews at the time he applied for Bookbub. He also had received a nod as a Mystery/Thriller IndieFab finalist. Note: Bookbub selected The Closing on its FIFTH application. If at first you don’t succeed, try, try again, right?
Ken priced at 99 cents during the duration of the promotion. Since the promotions, which more than paid for themselves in royalties, his sales at his original price have remained up and profitable overall.
Good strategy, Ken!
Congratulations to Ken on his success, and best wishes to the future. Thank you also to Skipjack for always being so transparent and sharing the good, the bad and the ugly in publishing.
You are more than welcome!