I love bookstores. I love the way they look, the way the smell,and their colors. Visiting a bookstore is like going to a library, but without the mean librarian. A lot of people believe bookstores are going the way of the dinosaurs, but I am not one of those people. You heard it from me, it […]
Category: Sales
The gift that keeps on giving, to Amazon.
Just when you think you have the “system” figured out something comes along that makes you realize that you really don’t. Amazon has this nifty feature related to Kindle edition ebook purchases. There is a yellow button over on the right hand side of the screen that allows you to GIVE AS AS GIFT. As […]
I can promise you it wasn’t the casting couch.
Well. I’ve done TV before. TV is fun. TV is nothing to be afraid. TV is overblown. Yeah. All that applies until the TV interview is about YOU and one or your LITTLE DARLINGS. Whew! Check out this article and the TV interview that ran on the 6:00 p.m. news in Amarillo on September 10th, […]
Ebook sales outlets: where to upload, how, and why.
For most of you embarking on indie publishing, the biggest return on investment for you in ebook sales will be to upload your book onto Amazon’s Kindle Direct Publishing. While their market share is shrinking, they still hold over 60% of it. And be sure you do the uploading yourself, not through a “service.” It’s super easy, […]
To print or not to print, that is an indie’s question.
Back in the “olden” days, the choices for authors were limited, and you weren’t the one who got to make them. Now, the world is an indie’s oyster, and the number of choices are daunting. I want to focus on just one choice today: print books, or not? To me, print books were a no […]
Achieving Indie Book Visibility
Let’s start with the assumption that your goal is to sell books to the general public, if not you can skip this entry. It’s important to understand that there is no one thing that guarantees an avalanche of sales. It is our belief that it takes simultaneous effort in multiple arenas to get traction and […]
Socializing for Success in Indie Publishing
Love it or hate it, collectively all of the various forms of social media are a critical part of marketing. They are a way of connecting, not only with potential readers, but also with people who can be resources to help you meet your goals, as long as you remember that it is a two […]
Selling books: what doesn’t work.
Writing a great book with wonderful cover art and getting it on the “shelf,” virtual or pine, is not enough to make it sell. This reminds me of the boom in home-based internet businesses when the thought was that all you needed to do was create a website with a “buy” button and have some […]
Indie Author Book Signing Success
This ain’t no “build it and they will come” scenario, folks. Books signings are a hard sell, even for the traditionally published writer. Book sales are a hard sell, and, at a signing, you’re asking people to come buy your books at a specific time, in return for your smiling face and John Hancock. Your mama thinks […]