Tag Archive for media

I can promise you it wasn’t the casting couch.

practicing parent

Well.

I’ve done TV before. TV is fun. TV is nothing to be afraid. TV is overblown.

Yeah. All that applies until the TV interview is about YOU and one or your LITTLE DARLINGS. Whew! Check out this article and the TV interview that ran on the 6:00 p.m. news in Amarillo on September 10th, after I was in town to do a book signing. The angle was stepparenting and blended families, and the book we’re talking about is my How To Screw Up Your Kids. The news anchor, Lisa Schmidt, did a fabulous job. I don’t even think you can tell that my thighs were dripping with sweat :-)

Thanks Lisa, and ProNews 7. And thanks TJ Walker for in depth on-camera training, all those years ago!

CLICK HERE to READ and WATCH.

With respect to the video clip, the important issues, for an indie writer, are 1) how did I end up on TV, and 2) what did I do to give a halfway decent interview.

As far as appearing in media, this aint no “if we write it, they will come.” You are an INDIE WRITER. You have accomplished something huge and wonderful, but you are invisible to the world unless you get out there and introduce yourself. That means that you submit story pitches to newspaper, magazine, radio, and TV people. And then you do it again. You make it so easy that they’d be crazy not to use the copy you put together for them.

Is that how I’ve gotten my media appearances? Yes, and no. Definitely, the stories that have run in various papers came from pitches. I recently gave a speech that I was invited to do because of a story that ran because of a pitch. Same thing with the radio interview – I pitched.

But the TV was different. I can promise you it wasn’t the casting couch, though. Here’s the scoop: We paid for an ad to run in the city newspaper the day before the signing at Hastings in Amarillo. As in forking over the dough. Ads aren’t cheap. They do not pay for themselves directly. I won’t tell you what this ad cost, but let’s just say that it caused marital discord and leave it at that. However, for the Amarillo signing, we had a plan and a goal. Our goal was to show Hastings Entertainment that we would expend money and effort to drive buyers to their store. I did evites and a Facebook event to secure attendance. We ran the ad. We did a ton of social media promotion. And on the day before the event, Channel 7 called. Lisa wanted to interview me for her segment, and to do it at Hastings, with footage of the signing.

Which was totally freaking awesome. Luckily, I had media training in my old life. She told us what she wanted to talk to me about, and I wrote down three message points that I wanted to get across. I planned answers to the probable questions that would include reference to my points. She would run only two minutes of footage, so I needed any single answer to “stand alone” for what I wanted people to take away, about me, and about my books. I did not want to sell my books. I wanted to provide a taste of what they — and I — were about.

Hastings was thrilled for the exposure. We were thrilled with it, too, for the long term implications. I now have a media clip to show I can give good TV, which is key to getting more TV time. The clip remains online for future traffic, and the potential of influencing future buyers. We are going to talk to Hastings about distribution of my books soon, and this, plus the excellent numbers at my signing (another 50+ sales day at the signing), certainly help!

Plus…it was fun. Nerve-wracking, yes, but really, really fun.

Ciao!

Pamelot

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Video killed the radio star.

Radio-appropriate attire.

Radio-appropriate attire.

I’m a lucky, lucky girl, if a 45-year old woman can still claim girl status, that is. Anway, I’m extremely lucky. I’m married to the world’s coolest guy, we have super kids, we have an astounding place in Nowhersville, and a great house in Houston. We are healthy. We like our day jobs. We get to collaborate on SkipJack Publishing.

And I get to do radio interviews.

I lo-o-o-o-o-v-e doing radio. Especially when I’m the “call-in” special guest. Call-in guest = Pamela doesn’t have to change out of her PJ’s to talk to thousands of people over the air waves. Sweet!

I got to do exactly that on the Health & Wellness Solutions radio show with my hero, Dr. Stephen F. Hotze. Now, if you’ve read Hot Flashes And Half Ironmans (and, if you haven’t, what are you waiting for, for goodness sakes?), you’ll know about Dr. Hotze already. His natural health and wellness practice saved my life. I’m not exaggerating. All my life I suffered from PMDD, and every year it got worse as my progesterone deficiency increased. Conventional medicine failed me (big time). I thought at the age of 39 that I was over, kaput, finished.

Enter Dr. Hotze.

Five months after my first visit, I did my first half ironman. Within 18 months, I’d added five marathons and several half marathons. I did another half ironman 18 months after that. I’ve written ten books since then.

Guess how many half ironmans, marathons, half marathons, and books I’d done before I saw Dr. Hotze?

That would be ZERO.

I got my life back, and then some. I had no idea my general health had declined so drastically over the years. It was nothing short of a miracle, except that it wasn’t a miracle. It was simply bio-identical hormones.

So, anyhoo, anyhow, Dr. Hotze invited me on his show. I put on my very best sleepy sheep PJ’s for it. I had my headset on and was sitting by the phone at the appointed time. I picked up.

“Standby to join Dr. Hotze after the commercial break,” a woman said.

“I’m ready,” I replied.

The music came in signalling the start of the show. Dr. Hotze and his co-host Brooke talked for awhile, then came my queue to speak.

As I opened my mouth, the lawn crew that takes take of the yard at the house next door fired up their industrial mower.

VROOM VROOM VROOM VROOM VROOM VROOM VROOOOOOOOOOOM

I was in a panic. I did my best to answer their questions during the first segment, then we broke to commercial. Shit shit shit. What was I going to do about the background noise? But then the mower moved off to do the other side of the yard. It was better. Good enough.

The cue music started. Dr. Hotze asked me a question.

VROOM VROOM VROOM VROOM VROOM VROOM VROOOOOOOOOOOM

T.J. Walker didn’t teach us how to handle the noise of industrial mowers in our media training. And I was on a hard-wired land line with a short cord. Eric had replaced our cordless phones with this old-timey model when he could never get the kids to put the phones back on their chargers. It had seemed like such a brilliant move at the time. Not so much now. I stalked to the furthest point I could stretch the cord into reaching. The lawnmower still VROOM’ed in the background.

The segment ended. We went to commercial. By now, sweat dripped down my sides and pooled in my bra. This was not how I had pictured this interview going down. I didn’t have time to stress over whether I had hit my message points or not, or if I sounded like an idiot.

The mower headed toward the backyard. Thank God. I could do the last segment in peace.

The music cued the start of the last segment. I cleared my throat, ready to begin.

VROOM VROOM VROOM VROOM VROOM VROOM VROOOOOOOOOOOM

This time the lawn guy was mowing the strip of grass adjacent to my office window. Basically, he had all but lodged himself into the phone’s mouthpiece. I had to do something, but what?

I threw myself underneath my desk, the wood providing an extra barrier between me and the awful noice. A little better.

“And so why did you write Hot Flashes and Half Ironmans, Pamela?” Dr. Hotze asked me. Or at least I think he did. I couldn’t quite hear him.

I cupped my hand around the mouthpiece to hold out the noise and in the sound of my voice. I prayed it didn’t sound like a prank caller heavy breathing into the microphone. I began to think about the fun I would have blogging about the experience. I imagined myself away to my happy place, the Annaly tidal pools back on St. Croix.

And then we were saying our thank you’s and good byes. The line went dead. I slumped against the inside of the legs to my desk.

The sound of the mower stopped. I looked outside. They’d done a mighty fine job on the yard. And they were done. Time it took them to mow my neighbor’s yard? The exact forty-five minutes of my appearance on the radio show.

I’m a damn fine Girl Scout, but this time I was not prepared. For a Petey the one-eyed Boston Terrier barking emergency? Yes. I had stashed him in the game room with special treats. For call waiting? Uh huh, I’d turned that off. I’d warned the kids, turned off my cell phone, and put a note on the door so no one could call or ring the bell to interrupt us. But I hadn’t planned for industrial mowers.

And Dr. Hotze still sent me these flowers as a thank you gift for appearing on his show.

Eric listened to the show, and he swears he couldn’t tell. I don’t think he’d tell me if he could, though. Do you?

Pamela Fagan Hutchins

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