Last month SkipJack authors Marcy McKay and Pamela Fagan Hutchins participated in a Ryan Zee BookSweeps promotion, to build subscriber lists. The promo cost them $60 each. The goal of the promotion was to obtain quality emails of interested readers opting in to their newsletters.

The result?

An average of 1800 signups between the two of them!!!

Opens, 70.9%.

Clicks, 48.3%.

Unsubscribes were 3.5%.

An additional 1.1% were cleaned as duplicates of existing subscribers.

We found these results to be phenomenally good. Building lists is critical and hard work. How many times do you get 1800 subscribers for $60? Us, not often. Our best contacts come from personal connections the authors make at events.

So Marcy and Pamela signed up again.  You can win their novels Going for Kona in the women’s fiction contest and Pennies from Burger Heaven and Heaven to Betsy in the female sleuth contest, plus books from authors like Liz AdairAngie Fox and Dianne Harman, .

Enter the women’s fiction giveaway by clicking here: bit.ly/rom-women-fic

Enter the giveaway by clicking here: bit.ly/women-sleuth-myst

Heck, why not enter both? And sign up to do one yourself at http://ryanzee.com.

Eric

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One Response to Ryan Zee BookSweeps Promo: Reporting Results

  1. I’m LOVING Ryan Zee. I’ll keep you posted on future giveaways! 🙂

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