Category: Strategy

Print on Demand Strategy: Where Does Nook Press Print Platform Fit In?

For the last few years, I’ve been recommending that the easiest print option with the best benefit for authors is Amazon’s CreateSpace (“CS”). Beginner: CreateSpace The reason? They have had the best wholesale price for authors to buy their books, they charge no fees other than the cost of books, they have the best margin on […]

Top Five Tips for Authors to Build Opt-in Email List Subscription

Authors, you know you crave them: subscriptions to your opt-in email list. The people who willingly sign up to hear from you, who follow you and your books, who aren’t subject to the vagaries of Amazon, the fortunes of Barnes & Noble, or the flakiness of Google Play. The ones you can send exactly the […]

The Down Low on My Hollywood Pitch Trip: My 5 Rs of Book-to-Screen Pitching

A year ago, I was invited to attend “Adapting to Hollywood,” a conference thrown by Sisters in Crime (primarily the fabulous LA Chapter) and for which I didn’t have to spend one red cent. I still don’t know how I got invited, but I’ll take it. What was obvious from the get-go was that indies like […]

Dear Hootsuite… Where Have You Been All My Life?

By Candi Fite, SkipJack Publishing Assistant As a publishing assistant—whose main focus is publicity, promotions and marketing, a mother, wife, writer, artist, part-time yoga instructor, and volunteer, a busy girl’s gotta do, what a busy girl’s gotta do. Anything to simplify my life. Enter Hootsuite, aka an assistant’s assistant. Let me give you a brief […]

Cleaning UP During Your Bookbub Promotion, Part 1: Does the big cost pay off?

You’re going to think these posts are about how my e-book did on Bookbub, and they sort of are. But keep reading until the end of my “cleaning up” posts, because it’s ultimately about how everything other than my e-book did, and you’ll be shocked at how important everything else was; these posts contains tips I’ve NEVER SHARED BEFORE, so […]