Tag: strategy

Career Strategy: When to take and when to tank well-meaning advice.

Here’s a blast from the past from Pamela Fagan Hutchins, who has since published ten novels and a novella and one more nonfiction book, quit her day job, and is writing novel number twelve and novella two as we speak. Catch her brand new show, Wine Women & Writing Radio, debuting Friday May 4 at […]

What should I include in my e-books to drive subscription, sales, and affiliate income?

In the last two weeks, I’ve been sharing tips from my recent Bookbub experience. You can catch those installments HERE and HERE. Today I’m picking up where I left off, and I’m talking about ways to turn free (or deeply discounted) e-books into paid sales. Want people to read your next, PAID book? Put in an excerpt and a […]

Ain’t nothing sexier than technology strategy.

An adapted and unedited chapter from my upcoming SkipJack Publishing book (release date August 15, 2013) What kind of loser indie publishes, and how can I be one too? Ebooks, my friends, are a no-brainer. At the time I wrote Loser, ebooks sales had gobbled up more than 25% of the market for books, books […]

Getting sexy with it.

An adapted and unedited chapter from my upcoming SkipJack Publishing book (release date August 15, 2013) What kind of loser indie publishes, and how can I be one too? Good strategy makes you a soothsayer. It can capture profit when margins are slim. It’s sleek, it’s stylish, it’s sexy. So let’s get sexy together. When […]