Pro Tip One: Mailing Lists: Resend to All Rather Than Unopened You’ve heard by now that Apple no longer allows tracking of email opens for their iOS 15 email users who opt into their email privacy, right? This will essentially kill open tracking, although click tracking will still work. Essentially, all received email for Apple […]
Category: Career
What’s Working in 2021 Online Book Ads
I’ve had been pleased with some recent experiments and discoveries. A brief mention of a few: Facebook Conversion Campaigns: CAVEAT: with the advent of IOS 14, ads on FB are becoming more expensive! Know your upside revenue so you’ll be sure whether an ad is worth it at what it will cost you. I’ve been […]
5 ProTips For 2020 Online Book Advertising (plus 5 more because I couldn’t help myself)
Each of these could be a blog post (or book chapter) on their own, but in the interest of hitting the intersection between quantity and quality, here’s 5 ProTips I’ve garnered through my three BookBub runs in 2020 to-date, including paid rankings of Top 30 for three separate books. BookBub Ads (4 Tips in 1!) […]
Indie Author Survival Guilt
As an indie author, I live and breathe numbers. Did I sell enough books yesterday to support my Facebook ads habit? Do my Kindle Unlimited page reads suggest my AMS ads are working, or shall I consult the Magic 8-Ball for answers? Can I afford to stay in the game, or did my latest promotion […]
Author Game Changer: Figuring Out How Much to Spend on Ads (Taking Charge of Your Author Career)
Last month I promised to break down my “Six-month Report: What’s Working in Kindle Unlimited” post into digestible chunks, for those that want to emulate some of the changes I’ve made on my way back to six-figure income. (If you’re the kind that likes a more hands-on approach, I have one spot at my Indie […]
Five Steps to Bestseller Book Blurbs
Why do readers pick up a particular book? The overwhelming majority do it because someone recommends it to them. The closer that relationship, the better. So if I recommend a book to my Mom, she reads it, especially if Oprah recommended it, too, because, hey, Oprah is almost like family. The next most common reason […]
Part Three: So you want to be a USA Today bestseller?
If you didn’t catch the first installment of this series, pop over to last week’s post. And you’ll want the second installment as well. Step Five: Promote and Advertise Up To and Through Launch In order to have a shot at making the list, you’re going to need more than 10,000 sales that count within […]
Part Two: So you want to be a USA Today bestseller?
If you didn’t catch the first installment of this series, pop over to last week’s post. Step Two: Find Partners (continued) Part B: Sponsors or Beneficiaries Maybe there is an angel investor out there who wants to partner with you financially on the book. Probably not. You’re more likely to find a charitable beneficiary who […]
So you want to be a USA Today bestseller?
Hey, friends. I have heard from many of you that you are *quite eager* to hear how I became a USA Today bestseller, as an indie author. The process, while expensive and not guaranteed, is not complex, and I’ll lay it out for you here, step by step. Step One: Prepare to Invest As with any bestseller […]
Taking a closer look at Ken Oder: What works in indie fiction?
Congratulations to author Ken Oder on the release of his second novel, Old Wounds to the Heart. Not only is it his second novel, but it is the second in his series of Whippoorwill Hollow books. When you take a closer look, it’s clear that Ken’s doing a lot of things right as an indie novelist. Things we […]